XIXO considers social responsibility an important pillar of the corporate attitude: there are annual charity events and social activities in which the brand participates. We are continuously organizing CSR activities to support local communities, schools and children. Besides civil programs our company sponsors many sports team and events, like the Magnum Sailing Team or the beach handball championship. Local hospitals and health or medical development initiations are regularly backed by us. In 2016 we donated ice teas for kindergartens nationwide. More than 80 000 children received beverages on the International Children’s Day and other sporting events. Each year our company organizes a special Christmas event for the local children. Last year the real Joulupukki from Finland visited to the kindergarten and gave presents to the little ones. In previous years we donated HUF 20 million to hospitals in the framework of our ‘Smile Program’ and we supported summer sport camps for children are suffering from leukaemia.