Budapest, June 20, 2018. The domestic iced tea XIXO, a young brand celebrating its 5th birthday this year, has risen to the top of the domestic market. The brand, having received multiple Magyar Brands awards, is celebrating the occasion by putting together a campaign featuring the most renowned Hungarian athletes, it includes a spectacular ad spot, as well as a concert tour of one of Hungary’s most popular performers, to commemorate the milestone, XIXO is also coming out with a limited series green tea with unique packaging.
HELL ENERGY Magyarország Kft’s brand set off on its journey 5 years ago and XIXO’s popularity continues to grow. According to the survey conducted by AC Nielsen Piackutató Kft., the Hungarian brand’s iced teas had already begun to lead the market in 2017 in the most significant of commercial channels. The first trimester of 2018 saw the brand climb to number one throughout the entire Hungarian retail network both as regards sales per item as well as by volume (liters) (Source: AC Nielsen).
The key to the success and popularity of XIXO iced teas is the dedication to quality along with a continuously expanding portfolio of products offered at a reasonable price, allowing them to satisfy customer needs on an ever wider scale. XIXO iced teas and carbonated soft drinks have been available in school stores since September of last year because these products do not fall under the effect of the Neta law as their sugar and calorie contents are within the permitted range.
XIXO believes strongly in supporting talented Hungarian athletes, this is why for this year’s ad campaign they chose to work together with excellent athletes such as Emese Szász-Kovács, Olympic champion épée fencer, Máté Lékai, Roland Mikler and Patrik Ligetvári, handball players of Telekom Veszprém and the Hungarian national team, Norbert Hosnyánszky, Olympic champion water polo player and Tamás Märcz, captain of the Hungarian Men’s National Water Polo Team. It is no secret that the brand wishes to further symbolize the premium quality of its products via these partnerships, the cooperation strives to create a parallel between the results our outstanding athletes have reached on an international level and XIXO’s quickly achieved success story as a Hungarian brand.*
The Hungarian brand has decided that this year, apart from sponsoring sports, they would like to reach out to their consumers on the platform of popular music as well. Thus, to further emphasize excellent quality, they have established a partnership with one of the biggest stars in Hungarian pop music.
“There are few performers today in Hungary who have been around for several decades and are loved, respected and followed by many fans throughout different generations. Ákos Kovács, who turned 50 this year, is one of these performers, to celebrate in style he is planning a concert tour. XIXO is joining in the festivities and giving their newest product, Citrus Green Tea Zero, an Ákos50 makeover. The limited edition packaging showcases the musician’s 30 year long career and will be available for as long as supplies last throughout the whole of Spar, Auchan and Metro supermarket chains as well as independent small shops. ” – Imola Lilla Fodor, the marketing director for XIXO told us.
*Have a look behind the scenes to see how the one minute advertisement spot, consisting of gorgeous cuts and viewed by nearly 1 million people, was filmed and photographed by clicking on the links below.
Advertisement spot: https://www.youtube.com/watch?v=G032U3ep8lc
Filming ‘making-of’: https://www.youtube.com/watch?v=DVkfsmHcTEM
Photo shoot ‘making-of’: https://www.youtube.com/watch?v=rzZTHapPLSI